Background

Media Skills & Expertise

🎬

Video Production

Final Cut Pro, CapCut, Adobe Premiere, Script Writing, Platform Optimization, Short-form Content Creation

🎨

Visual Design

Adobe Illustrator, Photoshop, Figma, Brand Identity, Layout Design, Visual Storytelling

📱

Social Media

Cross-platform Management, Content Strategy, Audience Engagement, International Marketing

🎙️

Podcast Production

Audio Editing, Script Writing, Content Planning, Digital Distribution, Brand Integration

🌍

Cross-cultural Content

International Audiences, Cultural Adaptation, Multilingual Content, Global Brand Strategy

📊

Content Analytics

Performance Tracking, Audience Insights, Data-driven Strategy, ROI Optimization

Creative Projects

Video Production

Video Production & Editing

Professional Media Skills

Expert in video editing using Final Cut Pro, CapCut, and Adobe Premiere. Specialized in creating engaging content for social media platforms, including short-form videos for TikTok and Douyin. Experience in script writing and platform-specific optimization.

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🎨

Visual Design & Creative Direction

Design & Branding

Proficient in Adobe Illustrator, Photoshop, and Figma for visual design and branding. Experience in creating multimedia content for international audiences, including graphics, layouts, and visual storytelling for social media campaigns and brand promotion.

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📱

Social Media Management

Cross-Platform Content Strategy

Extensive experience managing social media operations across diverse platforms including WeChat, Weibo, Xiaohongshu, Douyin, and TikTok. Specialized in creating engaging content for international and multicultural audiences, with expertise in content strategy and audience engagement.

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🎙️

Podcast Production & Content Creation

Audio & Digital Content

Experience in podcast production and audio content creation. Skilled in script writing, audio editing, and creating engaging digital content for various platforms. Expertise in developing content strategies that resonate with diverse international audiences.

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Media Work Experience

03/2025 - Present

Freelance Content Creator

Croud Inc. (Remote)

Producing bilingual short-form video content for TikTok and Douyin to promote a UK-based co-working brand. Involved in scripting, editing, and platform-specific optimisation using tools such as CapCut and Figma.

02/2021 - 02/2025

Marketing Assistant (Part-time)

China Telecom (Europe) Limited, UK

Managing social media operations across diverse platforms including Sina Weibo, Red Book, and WeChat, effectively engaging international and multicultural audiences. Designing and producing multimedia content tailored for official social media channels, showcasing strong skills in digital content creation.

Portfolio Highlights

Video Project

TikTok Content Series

Video Production

Short-form video content for international brands, optimized for TikTok and Douyin platforms.

Design Project

Brand Identity Design

Visual Design

Complete brand identity packages including logos, color schemes, and visual guidelines.

Social Media Project

Social Media Campaigns

Social Media Management

Multi-platform social media campaigns for international audiences and brands.

Podcast Project

Podcast Series

Audio Production

Educational and entertainment podcast content with professional audio production.